Globex NA is an international, digital marketing and advertising company that has helped hundreds of companies across the world. Our services at Globex NA include website design, creation of online marketing campaigns, business directory listings, graphics creation for online advertisements and custom software coding for clients’ websites.
Today, I want to specifically talk about the importance of a well-designed website and the role it plays in e-commerce. First of all, here’s a startling fact. The average internet user spends just 30 seconds on a website. This essentially means that your website has just 30 seconds to sell the product or service that it offers.
Selling on the Internet is hard as it is and it is doubly hard when you just have 30 seconds to do it. However, the good news is that a great website design and structure can easily convert that 30 second visitor to one that will spend several minutes at a time on your website, maybe even bookmark it for future use. If you put together your business website with a template, there is a very good chance that your average visitor stays at your website for just 30 seconds, maybe even less.
At Globex NA, we can create a website that is guaranteed to dramatically improve customer interaction, which will in turn improve your profitability and conversions. Here are some of the tips that we would recommend, for implementation in your website.
Include social metrics in your website
Social signals are the hottest trend on the Internet now. People like to see websites that have many tweets, facebook likes or Google + shares. Include these social buttons on your website and allow people to spread the word organically, for free. When a visitor comes to your website and sees a social slider that says that your website is recommended by 1.2k visitors, they are instantly going to drop their guard and build trust with your website. This is in stark contrast to a visitor who visits your website to see no social activity at all. He or she has absolutely no reason to not think of your website as a scam. The onus is on you to make your website popular with the general public. There is still no better advertising than word of mouth advertising and social signals are the equivalent of word of mouth advertising, on the internet.
Take user feedback
One of the best ways to improve the performance of your site is to listen to your own visitors. Put up a feedback form and take suggestions from your visitors about how you can improve your site. If your site is very badly designed, you will get a lot of complaints about a certain issue. You can then address the issues mentioned in the complaint and improve your site to make it more user-friendly.
Many million dollar sites like Digg and even Twitter were constantly tweaked and improved upon, solely based on feedback provided by loyal users.
Website development and improvement is a constant process that should always be evolving. Take a look at your analytics to see if you are able to reduce bounce rate, increase e-commerce goals or generate more leads with a higher conversion rate. You should only stop when you just can’t optimize your site any more, regardless of what you do.